It’s about time e-tailers cut down on packaging
Tuesday, November 4th, 2008

Amazon announced a new “frustration free packaging”, which removes the products from all that plastic packaging so that customers do not have to hunt down their jaws of life to open these things up. I guess memory cards are what are being called out, but lots of things I buy have annoying and definitely unnecessary packaging.
Two things all e-tailers should do:
1. Learn from Apple to make the packaging cool, mostly with paper, and promote re-use of those boxes.
2. Send simply packaged goods to customers in recycled paper. I can understand having some shinier packaging for brick & mortar stores but just make it easy for e-tailers to do the right thing.
In this day and age, why not?

